Correct

Q.1) The term "bit" is formed by compressing two terms; they are:

A. Binary, Digit (your answer)
B. Binary, Terminal
C. Basic, Intelligence
D. Broadcast, Digital
E. None of the above
Wrong

Q.2) In the basic transaction in commercial broadcasting,

A. Consumers buy programs directly from networks
B. Advertisers sell their products to audiences (your answer)
C. Advertisers buy shows from production companies
D. Networks buy programs from affiliated stations
E. Broadcasters sell their audiences to advertisers (correct answer)
Correct

Q.3) In order to describe the speed of bits flowing in data streams, engineers refer to "bit rates," which are measured in:

A. Frequencies
B. Cycles
C. Hertz
D. Bits per Second (bps) (your answer)
E. Bytes (kilo, mega, giga)
Correct

Q.4) The Swedish engineer whose design was to rethink analogous waves of energy in terms of dots and dashes was:

A. Harry Nyquist (your answer)
B. Claude Shannon
C. Warren Weaver
D. John Mauchly
E. J. Presper Eckert
Wrong

Q.5) This part of the personal computer is important because it translates software applications for the CPU.

A. Operating System (OS) (correct answer)
B. Storage Memory
C. Random Access Memory (RAM) (your answer)
D. Floppy Disk Drive
E. Mouse
Wrong

Q.6) The only true broadcasters in the U.S. system are:

A. Fiber-Optics Webs
B. Broadcast Networks (your answer)
C. Cable Systems (your answer)
D. Local Stations (correct answer)
E. Internet Sites (your answer)
Correct

Q.7) The broadcast industry rests on a three-legged stool of these economic factors:

A. Station, Station Group, Network (your answer)
B. Broadcaster, Producer, Advertiser (your answer)
C. Revenue, Payroll, Profit (your answer)
D. Researcher, Producer, Marketer (your answer)
E. Broadcaster, Audience, Advertiser (correct answer)(your answer)
Wrong

Q.8) Unlike most countries, the United States began early to allow broadcasting to operate as:

A. A national treasure
B. Private enterprise (correct answer)
C. An arm of government (your answer)
D. The chief entertainer
E. None of the above
Wrong

Q.9) Media corporations are said to be seeking synergy when they:

A. Replace their accounting firms with in-house auditors (your answer)
B. Break ground for broadcast stations in new locations (your answer)
C. Sell off stations to avoid violating FCC ownership rules
D. Get into carriage battles with local cable systems
E. Acquire companies that can work together in creative ways (correct answer)
Correct

Q.10) One major breakthrough in the development of the personal computer was the addition of icons and visual links to replace text-based commands in the computer's operating system. This innovation was called:

A. Pulse Code Modulation
B. Quantization
C. Graphic User Interface (GUI) (your answer)
D. Sampling
E. Data Storage
Correct

Q.11) Among the most popular radio personalities syndicated in the United States has been:

A. Jon Stewart
B. Noam Chomsky
C. Maury Povich
D. Paul Harvey (your answer)
E. Rick Emerson
Wrong

Q.12) Networks and their affiliates have argued over how much a network has to pay a station in:

A. Licensing fees
B. Barter minutes
C. Compensation (comp.) (correct answer)
D. Accounting credits
E. Advertising funds (your answer)
Correct

Q.13) Sometimes a radio manager, seeing a weakness in a rival station, will:

A. Adopt that station's format, hoping to do it better and lure away listeners (your answer)
B. Exploit the weakness through an aggressive negative-advertising campaign
C. Avoid using the same music format, fearing that it may be inherently weak
D. Try to develop a network of spies within the rival station to make it weaker
E. None of the above
Wrong

Q.14) One tool that many radio stations use to analyze the timing and competitiveness of their programs is the:

A. Music Chart (your answer)
B. Hot Clock (correct answer)
C. Playlist
D. Computer
E. Newsletter
Correct

Q.15) If a TV network broadcasts a female-oriented sitcom when its top rival is airing a pro football game, that's usually called:

A. Evasive Action
B. Audience Raiding
C. Hammocking
D. Block Tentpoling
E. Counterprogramming (your answer)
Wrong

Q.16) A fundamental change from the 1970's is that big-time television today no longer has:

A. News divisions as "loss leaders" (correct answer)
B. African-American correspondents
C. Assignment desks
D. Labor unions (your answer)
E. Foreign bureaus
Wrong

Q.17) The TV program credited with (or blamed for) making profitability mandatory in news is:

A. PBS' McNeil-Lehrer News Hour
B. CBS' 60 Minutes (correct answer)
C. CNN's Anderson Cooper 360 (your answer)
D. ABC's 20-20
E. CNBC's The News with Brian Williams
Wrong

Q.18) The number of local TV stations in the country from which newscasts flow is about:

A. 600
B. 800 (correct answer)
C. 1,000 (your answer)
D. 300
E. None of the Above
Correct

Q.19) Overall, the largest sector of U.S. broadcast journalism today is:

A. Public-Radio News
B. Syndicated Radio News
C. Network TV News
D. Local TV news (your answer)
E. Local Radio News
Wrong

Q.20) On average, TV-news salaries are very low, starting at little more than:

A. $18,000 a year (your answer)
B. $700 a week
C. $20,000 a year (correct answer)
D. $1,500 a month
E. $25,000 a year